Monday 2 February 2009

Its Monday it must be....

MC: Update.

At work we have some powerful survey software called "Mosaic" and even though it's only formed of ones and zeros it's the nearest thing to dark sorcery you are likely to come across. If you type in your postcode it will to a spooky level of accuracy be able to describe your lifestyle/demographic to a Big Brother level of scariness, you may protest but deep down you know you spend 60 quid a week at Waitrose or own a people carrier or work in Arts industry. This software costs a fair few quid to licence but we could save all this I fear by using a far more powerful social divining tool...... Masterchef.

So let's see on Master Chef (and in life) all web designers are also surfers (and like prawns). Recent graduates are always over confident and yet don't know their " a from their e" or in this case coriander from parsley , even if they are widely travelled (cue pantomime looks from the "boys").

It goes on big boned Geordie lads always cook "traditional English food", slightly pinched sales execs called Verity are always "hyper organised" (also is there anyone in the M4 corridor not in sales) and of cause "experimental" chefs always fall at the first hurdle.

No great incident tonight although we had further prove that the professional cooking stage proves nowt when it comes to Hinge and Bracket's (sorry Greg and John's) final decision.

4 comments:

Cocktails said...

I have a love/hate relationship with both Mosaic and Masterchef.

Mosaic is both disturbing and fascinating at the same time. Did you know that the guy who put it together actually drove around the UK taking copius notes on actual streets to back up his number crunching?

I didn't watch Masterchef last night because I am getting bored with the format - when are the heats ever going to end? - but I know I'll have to watch it tonight because I can't cope with not seeing 'experiment cook Joanne' battle it out against 'French food lover Peter'... and what if I miss seeing someone who ends up as the winner?!

al_uk said...

So go on then......what does it say about my post code? (cringes and looks through fingers knowing what sort of reply I'm going to get...Its a strange kind of masochism knowing I'm going to get heaped with abuse!! lol)

BLTP said...

sadly Al I don't have free acccess to it otherwise I'd get no work done. I've seen our stats team demonstrate it but i don't have a login. I imagine its Works in education never knowingly bought a half has a surprisingly large collection of Styx recors.....

al_uk said...

1.......just 1...... I only have 1...... and its on white vinyl ...its a collectors piece honest......