Thursday 11 September 2008

the age of enlightenment cancelled

Unreason and stupidity in Pret a Mange!

It was raining so I went to Mcdonald's sorry their sandwich shop Pret.
Now it's normal shop selling complicated coffee mayonnaise crammed butties but one thing caught my eye their Low fat Gazpacho.
Now healthy eating is always portrayed as tricky and confusing but I'm sure that even Kerry "nice prawn ring and a frozen peachy surprise" katona doesn't need telling that a soup made of liquidised vegetable is already low fat.
How could you make a high fat Gazpacho?
My copy of 1080 Spanish recipes has 3 versions of the Spanish classic the most fat you'd get is 1 half fluid ounces of olive oil in your bowl. But no, in this gullible anxious world we live in they can sell "gammy"* soup as low fat the same as they sell water with vitamins in it, coke free from "preservatives" that is except for all the sugar that is.
Pret don't add "preservatives" the salt in their BLTs being there for poetic reasons presumably.

Oh and it goes on the new Stella ad for example which proudly tell us it has contained Maize since 1366 which is strange as Columbus only got to the America's where maize comes from in 1492......

It's a sad in week when we have just started to explore the beginnings of time we are all still perceived as dumb enough to keep swallowing this hokum whole.
I'm off to eat something that's full of "chemicals" washed down with some "organic" water or maybe just a tunnock caramel wafer and some kia-Ora!
* the description "Gammy" was by food expert and beer writer PB who know's about this sort of thing he's written books and been on UK style telly and that, he also use to eat a load of findus frozen crap as a kid and used have that kraft cheese spread that came in a jar which was definitely never sold as low fat or even god forbid "chemical" free

1 comment:

Cocktails said...

That's marketing for you. They have to say that something is low fat, because as sure as hell, not much else in that shop is.

1080 Spanish Recipes? Did they run out at 1080?